Lagos, Nigeria — Garena Free Fire has officially kicked off the new year with a bold fashion-forward campaign titled “New Year, New Look,” introducing refreshed outfits for popular in-game characters Ford and Kelly.
The campaign, announced via Free Fire’s official social media channels, invites players across Nigeria to spot themed visuals and participate in in-game activities to unlock free cosmetic items. The event is currently active in major cities including Lagos, Abuja, and Port Harcourt, signaling Free Fire’s continued focus on its Nigerian player base.
According to the announcement, the update delivers “fresh drip” for the two characters, blending vibrant street-style designs with Free Fire’s signature action aesthetic. Players are encouraged to explore, play matches, and complete challenges tied to the event in order to earn exclusive rewards.
The “New Year, New Look” campaign highlights Free Fire’s strategy of combining real-world city engagement with in-game content, creating a localized experience for players. By spotlighting major Nigerian cities, the game reinforces its growing presence in the country’s mobile gaming community.
Free Fire players can access the event directly in-game for a limited time, with rewards available while the campaign lasts.